art, design, publication,
all things inbetween
Book & Publication
Branding
Studio
art, design, publication,
all things inbetween
Book & Publication
Branding
Studio
2023
Brand Identity
mindfulness to the High Country of North Carolina.
This organization seeks to educate locals and students on native plants and wildflowers of the area. Through providing garden space, visitors are invited
to learn hands-on methods for native plant sustainability.
The logo took inspiration from botanical ornamentation and organic shapes while also incorporating that “connectivity” essential to the brand’s values.
A more handmade feel was important to the visual identity of this organization, so type treatment and accompanying patterns took inspiration from linocut and printmaking processes.
A more handmade feel was important to the visual identity of this organization, so type treatment and accompanying patterns took inspiration from linocut and printmaking processes.