Foundry
2025
Brand Identity
Speculative brand identity for an expressive typography-inspired
fragrance line. Foundry’s scents embody expressive typography and the characteristics and mood of that typeface.
The first of its kind, this brand aims to combine type design and fragrance
as a means of self-expression and play.
With striking a balance between sophistication and fluidity within the brand, the logotype and secondary ligature mark are designed to be simple and easily implemented alongside more expressive and freeform letterforms.
Within the website mockup, each subsection denotes specific typography each fragrance is based on, with information relating to designer, key elements, and associated aesthetics.