Folkist Space
2025
Client Brand Identity
The Folkist Space Residency, rooted in the Mohawk Valley, is a residency that offers funded time and space to artists invested in craft and folk art who need the time and space to exhale, reflect, and reconnect with their practice.
Working in collaboration with Juliana Maurer, we developed a refreshed typographic and logo system, color palette, and various applications.
Throughout development of this rebrand, we took inspiration from William Morris wallpaper patterns, Irish neolithic carvings, and literary references to create interchangeable and deeply personal icons that would work across the brand and allow for flexibility and adaptability.